The inspiration continued to snowball and one year later he opened up his first store in Glasgow in 1988. Since then Ted Baker has become a UK sensation adding lifestyle collections for both men and women also expanding his label overseas where it has seen equal success. The label celebrates a casual relaxed look for the sophisticated elegant person through all of its collections from jumpers and jackets to pants and knitwear. Soft colors reign supreme while floral patterns give a feminine touch and bold solids beam masculinity. An English Ralph Lauren comes to mind when shopping Ted Baker.