Rebecca Minkoff is renowned for her playful and edgy approach to luxury handbags, accessories, footwear and clothing. After moving to New York City at 18 to pursue her dream of becoming a fashion designer, Rebecca Minkoff designed a version of the I Love New York t-shirt as part of a five-piece capsule collection in 2001. The t-shirt became an overnight sensation, and was followed in 2005 by Rebecca Minkoff’s first bag, the Morning After Bag, a.k.a. the M.A.B. This now-iconic bag inspired the label’s downtown romantic-themed designs, which include the M.A.C cross-body, Julian backpack and Love clutch. Rebecca Minkoff expanded the range with a ready-to-wear line in 2009.